Job Title
Product Manager, Brand PartsJob Category
MarketingJob Description
What starts with YOU, moves the world!
Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Product Manager, Brand Parts – Aftermarket Parts Marketing Department based at our Headquarters office.
WHAT YOU WILL DO:
- Manage OE parts product portfolios to achieve AOP brand parts sales and margin expectations.
- Understand market potential and sales volume; evaluate customer insights to direct parts pricing strategy, marketing plans, and influence parts supplier selections.
- Develop sales growth strategies to expand wholesale and retail brand parts sales, including cross-sell, up-sell, kits, and promotional strategies for eCommerce.
- Create product marketing information to support sales growth through dealer conversions or sales retention of assigned commodities.
- Manage all product data and marketing information in the Product Information Management (PIM) system.
- Own and manage product information for marketing purposes, ensuring complete, consistent, and accurate data.
- Define needed OE parts product attributes to support the design of pricing strategies and achieve AOP margin/sales objectives.
- Obtain competitive price intelligence to benchmark parts and service offerings.
- Develop OE parts product strategy, including promotions, branding, content development, and understanding the voice of the customer and competitive landscape.
- Collaborate with the Aftermarket Sales team to optimize sales channel marketing strategies for all customer segments.
WHO YOU ARE:
- A strategic thinker who understands how to align product portfolios with brand sales and margin goals.
- Skilled in analyzing market potential, customer insights, and competitive landscapes to drive decisions.
- Experienced in developing marketing and pricing strategies that meet customer needs while achieving business objectives.
- Comfortable managing and ensuring accuracy in the Product Information Management (PIM) system.
- Creative in developing promotional and sales strategies for multiple channels, including eCommerce.
- Capable of building relationships and collaborating across departments such as Sales, Supply Chain, and Engineering.
- Adept at identifying and implementing cross-sell, up-sell, and kit-sell opportunities.
- Knowledgeable in parts branding, content development, and dealer sales support.
- Skilled at obtaining and applying competitive intelligence to pricing and segmentation.
- Committed to achieving sales growth through well-executed marketing plans and dealer engagement.
WHAT YOU WILL NEED / EDUCATION:
- B.S. in Marketing or related field preferred.
- Without a degree: 10+ years of managerial, marketing, aftermarket, parts sales, or related experience.
- With a 4-year degree: 5-7 years of managerial, marketing, aftermarket, parts sales, or related experience.
- With an MBA: 3-5 years of managerial, marketing, aftermarket, parts sales, or related experience.
SKILLS, EXPERIENCE AND ABILITIES:
- Strong knowledge of marketing and promotional strategies.
- Experience in marketing or related fields; sales support experience with HYMH preferred.
- Knowledge of dealer base and aftermarket parts industry.
- Skilled in market analysis and interpreting customer insights.
- Proficiency in Microsoft Office Suite.
- Strong project management and organizational skills.
- Proven written and oral communication skills.
- Ability to design and implement sales channel strategies.
- Capable of creating compelling value propositions and marketing content.
- Skilled in gathering and applying competitive pricing intelligence.
Who we are:
Hyster-Yale Materials Handling, Inc., designs, engineers, manufactures, sells and services a comprehensive line of lift trucks, aftermarket parts and technology and energy solutions that are transforming the way the world moves materials from Port to Home. As a global leader in the materials handling industry, Hyster-Yale Materials Handling, Inc, has been building relationships with our customers, suppliers, dealers and employees for over 100 years. For more information about a career with Hyster-Yale, please visit hyster-yalecareers.com.
What we offer:
Hyster-Yale Materials Handling, Inc, offers competitive pay, tuition reimbursement, supportive work environment, hybrid work option, and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k).
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Job Type
PermanentTime Type
Full timeWork Hours
Travel Required
0-10%Primary Location
HY US Greenville, NC (Headquarters)Address
1400 Sullivan DriveZip Code
27834Field-Based
NoRelocation Assistance Available
No